Showing posts with label Week 7. Show all posts
Showing posts with label Week 7. Show all posts

Friday, March 24, 2017

Time to Design!

Hey all!

Welcome back to my blog! I hope you all are having a wonderful week! This week I got to formulate my new cleanser with Kerwin at the lab, and we are making a clay cleanser! Woohoo!

This clay cleanser will double as a clay mask! I was doing a bunch of research this week, and a lot of 'competition' are not natural but they double as masks. This cleanser and my lip treatment product are part of the same brand.... Humble Me! This is my brand name that I have created and my target market is young adults to mid-age adults looking for luxurious, all natural skin care products that work. If I were to launch this brand, I would want to be in stores from Whole Foods, to Sprouts, to Sephora. Upscale, but not in dermatology offices.

The next step for me with my lip treatment is getting the packaging, and it is a lot! Designing, pricing, and making sure it fits in regulation is hard especially for small products. Below are some designs I have come up with and you will see which I will end up with in a couple weeks, or even at my SRP presentation if you want to come and see them in person too!



Keep looking for more updates, and I will keep you all in the loop! Have a wonderful week!

Monday, March 20, 2017

New! Writing a Blog Post for Marketing

Hey all! Exciting news! 

This week I can finally share a bit of what I've been doing at the dermatology company in Phoenix! I created fun marketing materials for them, and they have the intention of probably not needing them, so I can share them with you all! Here is one that I made for a blog post:

Currently, their media is saturated with products which is great from a business standpoint to reach existing customers, but to reach potential consumers, integrating fun content like life hacks or motivational quotes for the general public is a fantastic way to generate traffic to companies, which I am learning in my course on inbound marketing. I didn't incorporate any of their products in this mock-up, but rather targeted moms and those seeking a healthy lifestyle with a post on hydration.

Just thought I'd give you a little update for the week before Friday! Enjoy your week!